Privacy policy
Last updated: January 29, 2026
Guitars Limited (“we”, “us”, “our”) operates this website and online store, selling guitars and guitar-related products within the UK. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with UK GDPR and the Data Protection Act 2018.
By using our website, purchasing products, or communicating with us, you consent to the processing of your personal information as described in this policy.
1. BUSINESS INFORMATION
Trading Name: Guitars Limited
Legal Entity: Guitars Limited
Registered Address: Guitars Limited, 25 Wicks Crescent, Formby L37 1PD United Kingdom
Email: terry@guitars-limited.com
Tel: 07810 053573
Company Registration Number: 16951995
VAT Number: Not Applicable
2. PERSONAL INFORMATION WE COLLECT
We may collect the following personal information, depending on your use of our Services: - Contact Details: Name, billing address, shipping address, phone number, email address. - Financial Information: When you buy from us via our website, your payment is processed securely via third-party providers (such as Shopify Payments or Paypal). Guitars Limited does not store or have access to your full credit/debit card numbers. - Account Information: Username, password, preferences, and settings. - Transaction Information: Orders, returns, exchanges, items viewed or added to cart/wishlist. - Communications: Emails, inquiries, or messages you send to us. - Device Information: IP address, device type, browser, network information. - Usage Information: How you navigate and use our website and Services.
Sources of Information
· Directly from you when creating accounts, placing orders, or communicating with us.
· Automatically through website cookies and analytics tools.
· From service providers acting on our behalf.
· From third-party partners where applicable.
We use cookies to keep track of items in your shopping basket and to promote analytics via Shopify and Google Analytics. You can manage your cookie preferences through your browser settings.
3. HOW WE USE PERSONAL INFORMATION
We process personal information for the following purposes: 1. To Provide and Improve Our Services: Process orders, payments, returns, exchanges, manage accounts, shipping, and personalize your shopping experience. 2. Marketing and Advertising: Send promotional messages and display advertisements relevant to your activity, only where you have provided consent. 3. Security and Fraud Prevention: Protect against fraudulent activity, verify accounts, and secure transactions. 4. Customer Communication: Respond to queries, provide support, and maintain business relationships. 5. Legal Compliance: Comply with laws, legal processes, and enforce our policies. 6. We use Google Merchant Centre and Google Ads. Data regarding your interactions with our site may be shared with Google to provide more relevant advertising and to measure the effectiveness of our ad campaigns.
4. DISCLOSURE OF PERSONAL INFORMATION
We may share your personal information with: - Service Providers: Shopify, payment processors, IT providers, analytics, shipping and fulfillment partners. - Business Partners: For marketing services, where lawful consent is given. - Affiliates: Within our corporate group. - Legal Obligations: For mergers, legal processes, or to protect rights and property.
All third parties processing your data must comply with applicable UK data protection laws.
5. RELATIONSHIP WITH SHOPIFY
Our website is hosted on Shopify, who may collect and process your personal information on our behalf. Shopify acts as a data processor and is responsible for its own data handling. For more information on Shopify’s processing and your rights, visit Shopify Privacy Policy.
6. THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for their privacy practices. Review third-party privacy policies before sharing personal information.
7. CHILDREN’S DATA
We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided personal information, contact us to request deletion.
8. SECURITY AND DATA RETENTION
We implement reasonable measures to protect your information but cannot guarantee absolute security. Retention periods vary depending on the purpose, legal obligations, or disputes. Personal information is deleted or anonymized when no longer needed.
9. YOUR RIGHTS UNDER UK GDPR
You may exercise the following rights, subject to legal limitations: - Access / Know: Request access to personal information held about you. - Rectification: Correct inaccurate information. - Erasure: Request deletion of personal information. - Portability: Receive your information in a structured, machine-readable format. - Restrict / Object: Limit processing or object to processing for certain purposes. - Withdraw Consent: Withdraw consent for processing where applicable. - Manage Marketing: Opt out of promotional emails or communications.
Requests can be made via email or other contact methods provided. We may require identity verification before fulfilling requests.
10. INTERNATIONAL TRANSFERS
Data may be transferred outside the UK. We ensure adequate safeguards, such as Standard Contractual Clauses or equivalent mechanisms, to maintain compliance with UK data protection laws.
11. COMPLAINTS
If you are dissatisfied with how your data is processed, contact us first at terry@guitars-limited.com. You may also lodge a complaint with the UK Information Commissioner’s Office (ICO).
12. CHANGES TO THIS PRIVACY POLICY
We may update this policy periodically. Updates will be posted on the website with the revised “Last Updated” date. Continued use of the website constitutes acceptance of changes.
13. CONTACT INFORMATION
Data Controller: Terry Bonner
Email: terry@guitars-limited.com
Tel: 07810 053573